Why Should You Gamify Your Mobile App

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Gamification is adding gaming mechanics to non-gaming environments such as in this case, an app. The goal of gamification is to keep our customers engaged and keep them from coming back for more. In this way, you’ll increase the number of users using an app on a single day and a possible increase in revenue.

Here are the benefits of gamifying your app:

Higher Number of Users

If you set achievements for them to unlock whenever they visit your app they’ll keep coming back for more. But that’s just the beginning, because not everyone wants to be just like the rest – they want to be the best! If you allow your users to compete on a leaderboard, you will motivate them to use the app more often. Missing a day visiting your app for example, could mean losing their top spot.

Moreover, if you allow them to share their achievements on social media networks your mobile app will attract new users as well.

Increase User Engagement

Earning rewards while using an app can increase user engagement. It also gives you a chance to monetize your app. People are competitive by nature and seeing their names on top of the leaderboard are enough to motivate them to use your app more often.

When uses know that they get something out of using your app, they will spend most of their time with it.

Greater Connection with Users

When users are able to share their progress on social networks, it will be easier to connect with them and provide them a better experience. The better experience you can offer, the more leads and customers you will have.

What to Remember When Gamifying an App

The first thing you need to know is that not all apps can be gamified. There are apps that can provide a use for gamification but there are those that don’t need to gamify at all. Always remember that gamifying does not guarantee the success of your app. It might work, and at the same time, it might not work. So it is vital to remember these things when gamifying your app.

Identify Your Target Audience

Even a well-thought gamification app strategy won’t work if you do not target it on your user’s needs and perspective. Data can be a great help here to find out who is interested and how they behave on your app.

Find Its Value to Your Users

Even if you are sure it will work because you like it, it doesn’t mean that your users will like it too. They have their own likes and dislikes; which is why it is important to discover what majority of your users want, what’s their biggest motivator, and what will make them use the application.

Keep Things Simple

The biggest mistake most gamified apps have is to have it extremely gamified. Don’t confuse you and your users with complex system, techniques and approaches. The rules of the game should be easy to follow so you don’t frustrate your users and prevent them from using your app at all.

5 Simple Ways to Promote Your Mobile App

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The mobile app has reached its peak, and the competition is getting harder by the minute. Every new app launched are bound to face marketing challenges. Letting them use your app is one thing, explaining how your app is useful and unique won’t be that easy.

So the question is, how do you boost mobile app installations to increase your chances of success?

Below are some of the effective methods to promote your app.

Update Your Customers

Marketing your app starts long before you start asking your app developers to create one fo you. To increase the chance of success, reach out to your customers and talk to them. In this way, you’ll know what kind of app they want and whatever you’ll be building will be right for them.

Create a list of every person who you have ever sold and those who have signed up to your newsletter. Send them an email about your decision to make an app and provide a survey.

Remember to not waste their time so incentivize your customers by offering them discounts for helping you. When you got their attention, ask them questions that will help you create an app that is based on their needs and preferences.

When you include your customers in the app creation process, you are not only promoting your app in a subtle way, but you are also making sure that the app is catered to their needs.

Contact Influencers

Influencers have the power to influence people in certain decisions, such as using your app. When reaching out to influencers, remember to present it to the one that is highly relevant to your business and audience. Also, remember that influencers can get paid to promote a product or in this case an app and there they’ll quickly catch on and know that the influencer is getting paid to promote your app. The last thing you want is when your app blows up and gets promoted in a negative way.

Feature the App on Your Blog

Since you’ve been regularly updating your customers about the latest news and promotions in your blog, why not feature your app in it as well. Create a blog post that solely focuses on the app and what your customers can do with it. Let the audience know the purpose behind it and how it can add value to them. Tell them how your app can make it easy to buy products or use the service you offer.

Join Developers and Entrepreneur Groups on Social Media

Increase your presence on social media networks such as Facebook, and LinkedIn to become better known to developers and entrepreneurs. Ask for feedback, and provide incentives when they try it out. You not only build relationships with them, but it also lets you cross-promote each other’s app without the need to spend too much on marketing it.

App Store Optimization

App Store Optimization (ASO) is like SEO (Search Engine Optimization), but for app stores like Google Play and App Store. Similar to SEO, ASO focuses on keyword relevance, search relevance, and keyword density.

Most smartphone users download an app by searching for it first. For instance, if your app is about cooking, you should focus on cooking-related keywords to make sure that your app shows up on the top of the results.

How To Keep Users Coming Back to Your Apps

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New apps can be very exciting, particularly for your loyal customers. Customers instantly download your app the moment they learned that your app is live. However, getting their attention is only half the battle. You may have done a good job in promoting your app and getting your customers to download it, but how do you keep them from coming back to your app. You need to provide enough value to convince people from coming back to your app and not to silence notifications.

Below are some tips to keep your customers coming back to your apps.

Provide incentives

An excellent way to keep your customers from checking your app is to offer time-sensitive incentives. For example, you offer rewards whenever your customer visits your app.

The rewards can be shop discounts, gifts, or anything as long as it is valuable to the user, and he or she can clearly understand the benefits of the incentives you are offering to them.

Be Careful with Push Notifications

Push notifications are a great tool to let your customers know that they have your app installed on their devices and grab their attention. However, if used incorrectly, they can have a negative effect on customer retention.

When implemented correctly, it can increase customer retention anywhere from 50 to 150 percent.

Here’s how to correctly use push notifications

  • It must be personal.
  • It should tie to a specific incentive or CTA.
  • It must be well-timed and delivered at an acceptable frequency.

Focus on the Value of Your Customer

Many people instantly download an app for the brand that they trust the moment it goes live. However, most of these new apps are new, and their value is unknown or untested. Most of the time, it does not add value to the customer’s life. How are you going to make the individual’s life better? By simply creating value through gamification, incentives, cool notifications, reminders, etc. Do it right, and they’ll use your app more often. Do it wrong, and your app will be one of those that have left forgotten in their phones and devices.

Make it Fast and Functional

When a user opens your app, they should not be greeted with slow loading time and cumbersome ads before they get to what your app is really meant to do. The interface should be quick to load and easy to use. The slow loading time of an app can make them not want to use it the second time around.

Focus on Personalization

Personalization is another crucial part of getting them to use your app often. You need to align your user experience to the user’s needs and preferences. These can be done through the following:

Notifications must offer personalized content

Send relevant messages based on how the user uses the app, where they are, etc.

The list is exhaustive, but you can take advantage of your app’s digital analytics to find out what you can offer that will make it feel that the app is made for them.

Don’t Forget to Test

No business will get their app right on the first attempt. That is why it is important to do plenty of tests until it satisfies your user’s needs.

Why You Should Hire Mobile App Developers

There’s now an app for everything you need. From streaming videos, shopping, banking, checking the weather, getting a job – everything can now be done at the tip of your fingertips. No wonder mobile users spend 80% of their smartphone usage with apps.

As a business owner, you clearly have to tap into the potential of creating an app for your business. In this day and age, not having an app for popular platforms such as Android and iOS means you are losing out a huge share of potential customers to competitors who know and understand the benefits of apps.

Ready to get started? There are a lot of app creation sites online that lets you get into creating an app in just a few minutes. Some of which you can DIY for free, and some come with certain fees. However, nothing beats hiring an app developer to do the job. Here’s why.

App Developers Are Dedicated to Creating Apps

There are a lot of app makers online that you task one or a few of your IT employees to create an app. However, the result of an app created by your employees is not on par with the ones created by an app developer agency. And when it comes to apps, people prefer quality, and when your customer sees how poorly-made your app is, it defeats the purpose of having an app in the first place.

Let your employees focus on what really matters in your business and outsource app development to someone who knows how to do it best.

Mobile App Developers Have Specialized Knowledge

Tech people are often the jack-of-all-trades. They can help set up an email, get your networks up when it encounters a problem, connect printers to every computer, etc. They may have some coding knowledge or two, but nothing beats an expert who had spent most of their time in developing an app. When you hire an app developer, you’ll rely on the professional who has dedicated their professional lives to mastering the craft.

You Get Access to the Best Technology

When developing a mobile app, you need to make sure it runs on all platforms and devices well. It should work not only for mobile phones but for mobile phones of different screen sizes, TVs, smart devices, tablets or even on smartwatches. One of the benefits of hiring app developers is that they are equipped to tackle this situation. They use the most advanced technology to ensure that your app is compatible with the right platforms.

They Have Project Managers

Building an app is a massive project, and it can be overwhelming for businesses who want to get into making their app. Most app developers have project managers who keep track of everything that is happening but who also communicate with the business and the developers. Relying on a project manager to develop apps decreases your load and makes sure that everyone is one the same page.

If you’re planning to make an app for your business, consider these benefits and hire a dedicated app developer. Not only that your app will function well, and its quality will make your business stand out.

8 Reasons You Need an App for Your Business

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If you’re a business owner, you may have thought about getting a mobile app for your business. Surely, you have seen success stories of businesses big or small who have benefitted a lot in conversions, loyalty, revenue and marketing and you would like to jump into that bandwagon but you something bothers you. “How can it benefit my business?” “Will the benefits outweigh the cost?”

Below is the list of benefits companies who have an app reportedly experienced.

Increase Brand Presence

Research shows that an individual spends 2 to 3 hours on mobile phones per day. During this time, they explore various apps and use them according to their needs. So when people use your apps, they also notice your brand, logo, images.

If they see the same brand, logo image every time they access the app, then they can easily recognize your brand. Therefore, it dramatically improves your brand presence.

Expand Your Customer Base

When your app is available in app stores and advertised it online, a lot of people than your regular customers will find out about your brand or service; thereby increasing your sales.

Increase Customer Engagement

Research states that 35% of customers return more frequently to businesses with apps. Aside from convenience, customers prefer business apps because of ease of use, experiencing customer engagement proactively, and the many customers feature an app can offer.

More Loyal Customers

The most exciting aspect of mobile apps is that it lets businesses directly communicate with their customers. This is highly important to cultivate customer loyalty.

Another best use for a business app is to make use of loyalty programs. Your business can make use of loyalty programs in the app to feature membership, exclusive deals, and discounts. You can also provide real-time updates for sales and product announcements which can be tedious if you use email.

It’s Easier to Promote Products and Services

A mobile app can make your business stand out. Frequent updates coming from the app help customers get engaged with the latest sales and offer that could otherwise be a costly expense in billboards and advertisements.

Helps Build a Database of Prospects or Clients

Whenever someone downloads your app, uses it or makes a purchase, you now have an additional channel to gather information about the customer. You can use this information to target customers through ads or make recommendations based on previous purchases.

This data is highly valuable for businesses who want to know what content will be great for their target audience. The data can also help meet customer expectations and create a more relevant experience.

Offers Increase in Return on Investment

Let’s face it; mobile apps aren’t cheap. However, you’ll later realize the benefits outweigh the cost, particularly if the app has met the needs of your customers and was able to improve and enhance the way they use your product or service.

It Helps to Sell Faster

If you have a product that wants to sell out before a specific time period, you can set a limited time promotional coupon in the app to your customers. This type of promotion will encourage sales and provide publicity to your business.